World Snooker Tour launches mobile app
WST has launched its first official mobile app, featuring
live scores, results, news, video content and more.
The free app is available now on all iOS and Android devices, and can be found by searching World Snooker Tour in Google Play or
Official World Snooker in Apple.
The WST app, developed by digital fan experience specialists
InCrowd, is part of the World Snooker Tour’s strategy to bring the sport to new
supporters worldwide and enhance fan engagement.
The score centre of the app, which uses data from WST’s
official partner Sportradar, features instant live scores from the sport’s
biggest events, plus match results, frame breakdowns and tournament
information.
The app also incorporates latest news and feature articles,
video content including player interviews and match highlights, latest
rankings, player profiles, ticket information and polls which give fans the
chance to express their views.
Future versions of the app will bring in additional features
to maximise the user experience.
WST Chairman Barry Hearn said: “We live in a world of
ever-increasing demand for instant information and every sport must recognise
this. Our first official WST app gives our many millions of fans around the
world fast access to a wealth of data including the latest scores from every
professional match – whether it’s a major final or the first qualifying round.
“We wanted to make an app which is informative and
entertaining and I believe it will help us to grow our fanbase. I’m looking
forward to seeing how the app develops further in future versions.”
InCrowd CCO Dan Lipman adds: "Snooker has a very large
and passionate global fanbase and we are pleased to be able to work with the
team at WST to create even deeper connections with their fans through new
digital experiences. This app will no doubt become an essential resource for
every snooker fan around the world."
About InCrowd
InCrowd are digital fan experience specialists, facilitating
the development of the rights holders relationships with their fans. InCrowd
work with multiple major sports organisations and clubs including Premiership
Rugby, Formula 1, ICC, Indian Premier League, 15 Premier League / Championship
football clubs, the Rugby Football League and the ECB. Our understanding of the
avid and emotional mindset of a fan is combined with in-depth data analysis and
ground-breaking digital technology to offer rights holders and brands a unique
opportunity to reach out to sports fans in the moments that really matter
whilst, improving commercial value and increasing ROI. Find out more here.